A global push for sustainability is reshaping the fashion industry as we know it. Instead of snapping up clothes on the basis of its price, consumers (particularly Gen Z) are thinking about where their clothes come from and the environmental impact that their choices are having.
Many people have now turned their attention to vintage fashion as a way of keeping their environmental impact to a minimum. Not only are vintage clothing enthusiasts keeping perfectly good clothes from going to landfill, but they’re also relishing the fact that the clothes are rarer and more exclusive. Because these items of clothing were made decades ago, it gives them the opportunity to wear unique clothes that they’re not going to see everyone else rocking.
This latest fashion trend isn’t showing any signs of slowing down and it’s predicted that the vintage fashion retail market will reach $25 Billion by 2025. And whilst the fashion sector has a torrid time through Covid where sales fell by as much as 79%, the vintage fashion niche has maintained its growth. Some of the worlds most recognisable fashion brands are looking to capitalise on this, with companies like Levis and Gucci finding ways for their customers to engage in the resale market. But ultimately if you’re looking for a cool range of vintage designer and sportswear, dedicated online vintage clothing stores are the place to look.
So, how can you navigate this emerging fashion trend? The vintage clothing stores that started this have the answer, using one of their vintage clothing apps.
Downloading the vintage clothing apps of small independent stores is the perfect way to get your fashion fix. Vintage sellers are now using their apps as the primary way to communicate way stock drops and exclusive deals are happening with push notifications. So if you’re looking to get a step ahead, download one (or all) of the following apps and make sure you’ve got your notifications switched on!
OneOff Vintage is the up and comer in this space. Having only launched their vintage app a year ago, they’ve come on leaps and bounds. They pride themselves on offering everything you would need to put a classy vintage outfit together. With unique items in every category ranging from the more popular hoodies and sweatshirts to the more niche dungarees and bucket hats, their something for everyone. They are committed to marrying rare items with affordable prices and have a monthly flash sale called ‘OneOff Wednesday’ where you can get huge discounts.
Vintage Threads is an online vintage clothing store operating out of London. They specialise in sourcing and curating some of the rarest and most unique vintage designer and sportswear from the last 4 decades. And that’s not where it ends, they source all things that are retro and cool, ranging from 80s designer watches and jewellery to 90s rap and sports posters. Their vintage app makes it super easy to browse through all this treasure, with filter and sort options to find exactly what it is your after.
GarmShack offer a huge range of vintage clothing and offer some of the best value in the market. And unlike most vintage clothing stores, their range of womenswear is just as expansive as their range of menswear. And what’s great about their vintage app is they regularly offer exclusive flash sales through their push notifications.
Files Vintage almost exclusively deals in high end designer clothing. Few apps have such a wide array of the rarest and most exclusive high-end items. Some of the brands they regularly stock include Versace, CP Company, Gucci, Burberry to name a few. Whilst their drops aren’t as frequent as some of their competitors, they are jam packed with high end goodies.
These vintage clothing apps are at the frontier of the vintage fashion industry and let customers engage directly with the brands and stores they love. And nearly all of them offer a discount for your first purchase, so don’t hang about, jump right in!