Did you know that around 20% of businesses say their biggest website problem is a lack of traffic? If you are struggling to gain traffic on your website, it’s time to focus on search engine optimization (SEO).
What is SEO? Optimizing your website for search engines will make you more likely to rank in search results, increase traffic, and grow sales.
While there are many benefits to focusing on SEO, it is a long-term growth strategy, and to be successful, you need to understand the basics.
What are some SEO fundamentals you need to know to grow your business? Keep reading for an SEO guide for beginners.
1. Do Keyword Research
If you want to improve your website SEO, the first step is to do keyword research. When your target market searches for things online, they use keywords to find what they are looking for.
If your website ranks for these keywords, your audience will find you in search results. While it may be tempting to optimize for highly searched keywords, you will likely have too much competition.
The best keywords to focus on have a medium amount of web searches and low competition. Once your website ranks for those keywords, you can target keywords with more competitors.
2. Speed Up Your Website
Another one of the best ways to improve your website traffic is to speed up your site. Because around 40% of internet users will stop engaging with a slow website, having a slow site will impact your traffic.
Search engines understand that a slow website results in a poor user experience, so they are less likely to rank your site.
3. Build Links
Building links is a great way to improve your website SEO and increase traffic. Search engines like to show users the best content from the most reliable sources.
If your website becomes a valuable source, other websites will link to your site. The more authority the linking website has, the more it will improve the credibility of your website.
External website links can also have an impact on your local SEO. If you own a restaurant or local roofing company, getting links from other companies in your area will improve your credibility.
If you want to learn more about local SEO and link-building, The HOTH guide is a good place to start.
4. Write High-Quality Content
The main point of search engines is to help users find the best information possible. Because of this, search engines will rank pages with the most relevant information on a topic.
If you want to improve your website SEO, focus on writing high-quality content that answers all your reader’s questions.
Are You Ready to Use These SEO Fundamentals?
Website SEO is important if you want to grow your business, increase website traffic, and gain authority in your industry. Some SEO fundamentals to focus on include keyword research, site speed, links, and producing quality content.
Did you enjoy reading about these SEO tips? If so, check out the SEO category to learn more about using SEO tools.