The more targeted your advertising, the better results your campaigns will generate. Before you create targeted ads or define your audience, it’s important you understand your target audience demographics.
How do you determine their demographics? There are a few ways! Keep reading to learn more.
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How To Find Your Target Audience Demographics
When defining your target audience, you need to narrow down the specifics in a few areas. Some of those areas are:
- Age
- Location
- Interests
- Gender
- Income
- Education
- Occupation
- Family dynamic
You may be asking how to determine this information. There are a lot of ways to find the demographics of your targeted audience. We’ll discuss a few methods below to better determine your target market.
Assess Your Current Customers
The best way to learn about your demographics is to look at who you are already selling to. Look at who the common customer is.
- What age are they?
- Why do they buy your product or service?
- What are their interests?
- What social platform do they show up on?
Once you understand more about your current customers, you can create personas. And use these personas to target advertising campaigns.
Review Data From Past Campaigns
Data is your friend when finding your target customer. Look at old campaigns, check out your website traffic, and check your social insights. The information you need is available.
You just need to know how to find and use it. Do you struggle with understanding analytics? Corporations engage with firms that perform data commercialisation and other analysis to understand the potential of their intangible assets.
Talk To Your Sales Team
What kind of audiences are your sales teams targeting? Who do they cold call? What types of leads do they have coming in?
By collaborating with your sales team, you can learn a lot about your target demographic. You can have them send out a survey to get the specific data you need. Or look through recent research they’ve conducted.
This will help you to better narrow your persona.
Conduct Competitor Research
Another way to more narrowly define your target audience is to conduct competitor research. You can see what types of customers they are targeting, but thorough research will also tell you about any gaps they may have in their advertising.
You may even identify a niche segment they have completely ignored. Then you can create targeted advertising for that audience, positioning you as a leader in the market.
You’ll also discover what channels they reach audiences on, giving you a more focused strategy.
The research will give you an advantage. And help position you as a better choice with your target audience.
Define Your Audience
Now that you understand how to determine your target audience demographics, it’s time to define your audience and get to advertising! Or you can continue to research and learn more about SEO, advertising, and marketing strategy.
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