Some things keep returning more quickly than you anticipate, so you’d better get your brushes and tools ready.
More than seven in ten (77%) of email marketers who participated in Mailjet’s latest poll believed that spending money on Black Friday email campaigns yields a sizable return.
So, email marketers, stand up: it’s time to create the ideal Black Friday and Monday ads. Simply follow our instructions and look at all the incredible Black Friday email examples we’ve chosen for you before you start crafting that masterpiece.
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What’s the point of Black Friday?
First of all, making the most of the vacation will enable you to profit from the boosted traffic and sales. However, let’s look at some crucial statistics to help you realize why Black Friday should be on your company calendar:
- With 5 million campaigns sent, Black Friday is the largest email day.
- During the holiday, 34% of people open and 9% of people click through cart abandonment emails.
- In 2022, 85% of businesses had a ready-made Black Friday email campaign strategy.
Due to consumer preferences favoring online holiday shopping over in-store sales, Black Friday is crucial for eCommerce.
Below we’ll find out how to use it for the maximum benefit of your business.
Email marketing plan for Black Friday
During the busiest email marketing season of the year, your standard email marketing strategy won’t cut it. We’ve created the ideal game plan to capture the buyers’ finite attention spans and modest spending power this season.
1. Think ahead and pay attention to your customers
Black Friday weekend will be even more significant for merchants and online stores this year. According to Deloitte, Christmas retail sales will total between $278 billion and $284 billion in 2023, up from 2022 by 10.3% to 12.8%.
Customers receive a massive amount of e-mail advertising in their inboxes between Black Friday and Cyber Monday thanks to 60% of marketers sending numerous emails.
To pay proper attention to your audience, think about the following:
- What actions did you take last year that were particularly successful or unsuccessful?
- What actions did your rivals take?
- Do you want to promote foot traffic to your shop or concentrate on promoting online sales?
- What products have been the most popular over the recent weeks?
- How do you clusterize your audience so that you can deliver them relevant content?
One piece of advice that will always be effective for merchants is to notify your clients beforehand.
2. Send multiple emails
You don’t want to be up at the same time as customers are arriving at stores (both online and offline) around the nation at the crack of dawn to create emails. Plan your Black Friday marketing to begin at least one week beforehand.
There should be three emails in your email series:
- One that hints about your dealings.
- One that makes the offer.
- A third that ends with a last warning.
Even though your customers are receiving a tonne of other Black Friday emails, a sequence like this one is more effective than a single message at keeping them in mind.
3. Get creative with subject line ideas
Once you have figured out your email chain and the audience you’ll send it to, it’s time to think about your subject lines.
Here’s a great checklist for adjusting your subject lines according to your email’s purpose:
|Subject line example
|● Get ahead on holiday gifting with early access
● UNEXPECTED DELIGHT! Black Friday came early ✨
|● Anticipate: BLACK FRIDAY is on the Horizon! Subscribe for Exclusive Early Access…
● Join Our Exclusive Black Friday Waitlist ♥
● Preview Exclusive Early Black Friday Deals Now
|● Black Friday Has Arrived! Seize the Moment
● 🔥 Unbelievable Black Friday Deals Await! 🔥
● ⚡ Act Now! The Black Friday Sale is Live
|Last chance email
|● ENDING SOON: Grab 20% Off + Massive 🖤 Black Friday 🖤 Savings on Home Essentials
● Last 6 Hours: Act Now, Black Friday Concludes Tonight
4. Give your clients something unique
Although the typical discount offer might be effective, it can be challenging to stand out when every other business is employing the same strategy. Instead of offering discounts on your products, think about providing an unexpected value, such as exclusivity.
Create a distinct line of goods that are only available to patrons that consistently patronize your company since everyone likes to feel special.
If your company has a subscription-based business strategy, only subscribers may be able to access the VIP collection. Before Black Friday even arrives, subscriptions may increase if the first email in the series contains a preview about the VIP product line.
5. Deliver the correct offers to the right customers
If you do give customers a discount, make sure they get it. Sort the customers on your email list into several customer groups. Then you may send unique holiday offers to each segment, such as the VIP product collection to your most valuable clients and a straightforward 10% discount to more recent clients.
Additionally, segmentation prevents you from sending the incorrect or too many emails. You shouldn’t send a consumer another sales reminder email at the end of the day if the email you sent on the morning of Black Friday persuades them to purchase a product. Instead, send a thank-you email, a referral reward, or a special holiday-themed piece of content.
With 77% of email marketers seeing substantial returns on Black Friday campaigns, it’s a vital part of the holiday season.
In this article, we’ve overviewed some of the most effective strategies for standing out in a crowded inbox, offering exclusive deals, and delivering unique content.
By planning ahead, sending multiple emails, and crafting compelling subject lines, you can capture your clients’ attention. Then, by strategically considering your email delivery strategy and figuring out what message to send to whom, you can truly stand out.
That being sad, good luck with strategizing and planning your next Black Friday campaign.