Nowadays, all social media live streaming is one of the hottest trends that will let you connect your brand and customers. Now several marketing professionals are always looking to use emerging tools, and YouTube is the next-stop solution. As we all know, YouTube is the granddaddy of all the video-sharing platforms. It has around 1 billion users, and around 80% of them upload videos with content from home movies to commercial indie films.
Youtube live stream, in that case, would be a great broadcast channel to drive more audience to your YouTube channel. However, there are a few more methods that we all need to follow to get more viewers. So, without further delay, let’s start with how to get more viewers on the YouTube live stream- Easy Steps To Follow!
Prepare for Company
Make a teaser video
You can always choose to upload a teaser video to your YouTube channel right before your event. This should be a commercial for your Live Stream, promoting upcoming features and leveraging your present subscribers.
You must offer all the details regarding the event that you are going to cover as well as the date, time, and other essential details.
Optimize for SEO
Another important thing is to optimize your YouTube Live channel for search engines. Right ahead of the actual event, you must add keyword phrases along with keywords to your channel’s setup. This will offer time for the search engines to index your Live event while you keep your keywords properly updated.
Send Invitations
Share your streaming link
It is often a great idea to share your streaming link beforehand. Try to release your link before 24 to 48 hours, and it will generate the attraction of your viewers. And what is more interesting is that it will work as a reminder to all your potential customers.
Publish teaser as an add-on
You can try to publish a teaser or even a short excerpt from any of your existing videos that too on your YouTube channel. It will notify all the audiences regarding the upcoming Livestream event.
Make a custom announcement
Another most important thing that you can do is use your social media platforms to share a custom post about your own live event. You may use it as automation with the help of a scheduler that will begin your live stream event right before it begins.
Send personal emails
You can always reach out to all the bloggers using your personal email account. Try to invite them and ask them to participate, share the embed link, and cover the event.
Embed the link
There is another great way to boost engagement while doing a live stream: to embed the link. You can easily use the embed tool to embed the link on your blog. This will allow the bloggers to share the same link.
Use Paid Promotion
Suppose your current subscriber’s number is not that much to make the live stream go viral. We have one solution: you can pay for YouTube live viewers and increase as many as you want. These services are easy to use. You just have to provide them with your YouTube channel URL and time when you want to go live. With this help, you can make your stream look famous and popular.
Get Help from Friends
You can enlist your family and friends so as to spread all the news regarding the live event on your social media pages. This will make it easier to get further engagement by promoting links and sharing your live events.
Engage Viewers
Make highlight clips
While your video stream is live, you can generally create highlight clips. And then, you can easily use the same to promote future YouTube Live events.
Offer Incentive
You can always offer a free downloadable ebook or do another kind of lead generation magnet. This can surely entice prospective viewers in order to tune in live.
Make cool thumbnails
Another great thing that you could do to grow more engagement is to create cool thumbnails. You can upload funny, eye-catching, as well as intriguing thumbnails so as to gain attention.
In fact, this will generate clicks, and then you can make sure the promotional images really stand out. Yes! It must stand out visually in case they are shrunk in size.
Set Up a Special Subscriber List
If you want to promote this insider list, then you must set up a special subscriber list. Yes! You can talk it up while during the live event, on your website, across your YouTube channel, using social media, and even in personal email messages.
There is always an option to invite people so as to subscribe, and as a result, they will not miss out on any notifications of upcoming events that will be highly relevant to their needs.
Be a Thoughtful Host
Consider Time Zones
While you are promoting an event, you need to tag it using a common time zone designator. This will ensure that your potential viewers know when you are going live.
Partner with Rest
If you partner with a company or an individual that has a good audience base will help you to quickly build your viewership. The only thing you must keep in mind is to collaborate with partners closely related to your brand.
Promise and Deliver a Big Reveal
Ensure your potential viewers are aware of the fact that you are going to reveal some special secret, material, or other useful details during the live event. You can plan beforehand what you want to pay off during the build-up. In fact, you need to offer correct information that will hold value to your audiences.
Follow up with Guests
Create a Live Series
You must create a live event series and not a one-off. It means you will be able to use your first YouTube Live event in order to create a “to-be-continued” series. This will help you grow your audience as more people will be eager to view your series.
Be Consistent
Consistency is the key to being successful. Hence, you need to maintain consistency in when you will be posting. It will make it easier for your audiences to keep track of when they can expect your YouTube Live Stream.