Recent studies show that the average smartphone user gets up to 60-80 notifications per day. Now, the time has passed when the user needs to read the latest updates about their favorite brands. And that’s the most significant reason people love receiving alerts; they keep them updated regarding products, services, etc.
Therefore, more and more companies are walking down the road of push notifications to build their brand awareness. To help you out, I have created this short guide that you can look into and understand how you can get the most out of Android Push Notifications.
Before moving to the tips, it is essential to learn the basics. Do you think the same? Let’s go!
What are Push Notifications?
Push notifications are small pop-up messages on the user’s mobile screen. These are like Call to action messages such as SMS or text messages, but these are different from usual text messages. Remember, these are only sent to users who have opted-in to receiving messages from you.
Push notifications were first introduced into the World by Apple. Later, it is operated by every mobile operating platform. Furthermore, these short messages display in the three sections along with triggering or sound vibration.
- Lock screen
- Notification center
How Do Push Notifications Works on iOS and Android?
Before moving into the technical tips to better customer approach, one must understand how push notifications work. So, first, I am considering three components of push notifications.
- Client App: it’s an app that receives push notifications.
- App Server: It sends messages to the app.
- OS Push Notification Service – Every Smartphone app has a separate push notification system.
Android and iOS are the two crucial operating systems with different approaches to enabling push notifications. For example, Android grants users automatic permission to receive messages after installing the app.
Instead, iOS users must choose whether to allow or disallow push notifications. iOS won’t send any notifications if users don’t take action. As a result, these various strategies produce noticeably different opt-in rates:
- Android opt-in rate is up to 91%.
- iOS opt-in rate ranges between 29 % to 73%.
Note – your app should encourage the user to enable notifications. So, make sure your app has all the features they need to enjoy. Also, be sure your marketing start is based on efficient timing, content, and engagement.
Why Should You Opt for Push Notifications?
The primary goal of push notification is to take your business to new heights and establish a direct relationship with the customers, sending content that delivers absolute value. For example:
- Flight updates
- Weather or traffic updates
- Special discount offers
- Sports access
Push notifications are essential since they provide your business liberty to know your customer’s insights. Furthermore, these notification filters don’t go into the spam folder. Another significant benefit of utilizing push notifications for your business is:
- Boosts customer retention
- Increases revenue
- Increases user engagement
- Boosts conversion rates
- Enhances user experience
So, you have learned the basics. Now, it’s time to learn some tips to help you make your push notifications exciting and helpful for the audience. Hence, they get the most out of push alerts.
Remember, one of the primary critical factors for creating engaging & winning push notifications is CONTENT. So, here are the tips for you.
5 Amazing Tips To Write Winning Push Notifications
Create Your Notifications With Engaging Content
Sending notifications is not just a short message. It must have the power of emotions and meaningful content that just evoke customers to get engaged with your product/services. Unfortunately, though, push notifications have a word limit of 100 characters for the copy and 48 characters for the title. Don’t feel bad; you can still create an engaging message using emojis or some contented words that just make them clean and bold.
Create The Level Of Trust
To generate trust, your notifications must have opt-in and opt-out options. So, they can do it easily whenever they want to step back from your app. This also marked non-interested users and target audiences who are more likely to convert.
Send onboarding Notifications
Welcome the new users onboard, and onboarding notifications can help users to know the app or ongoing process and how it works. There are chances. However, you can lose customers since your onboarding process either convince them or make them out. So, you need to ensure your onboarding process can engage customers in the long run.
Send The Right Number Of Notifications
A recent survey shows that more than 81% of customers switch off their phones when they start receiving push notifications in bulk. Further, 8% of users ignore push notifications and delete the notifications. So, our motive is that sending notifications in quantity is a poor technique instead, sending quality messages that turn into leads is muchly appreciable. So, what are your thoughts now?
Users often appreciate personalized messages, so you need to write tune messages that work on particular user groups. With customized notifications, users feel much more connected with your business. Though, it has a 21% higher open rate than emails. Also, you must remember that personalized can boost the available rate up to 50%, so be sure to make it happen.
The Bottom Line
So, that’s what you need to know. Follow up on all these tips and see the results in your favour. However, we recommend you choose WonderPush android push notifications services to get better involvement with customers.