Design is the foundation of effective marketing. If you want to sell your products and connect with a core clientele, you need to create a product that stands out from other frozen foods. Crafting an aesthetically engaging package is the most effective way to accomplish this and establish your product’s brand identity. Consider the following ways to make your frozen food packaging trendier than ever in 2023.
Typographical Scrawl Design
One of the hottest new design trends to emerge in 2023 is the so-called typographical scrawl design. This refers to a font style that looks like a cross between messy handwriting and artistic brush strokes. It’s effortless and cool, just like you want your brand to be. Incorporating this element into your frozen food product’s packaging can signal to shoppers that it’s contemporary and unique. More importantly, it appeals to a diverse range of consumers.
The typographical scrawl design style is also becoming a popular fixture on custom coffee packaging. If you venture down the coffee aisle, you’ll likely see several products that feature this chic design, and it’s easy to see why it’s become so popular. The seemingly handwritten look aligns with an authentic, DIY aesthetic, telling consumers that the product in question represents values such as independence and creativity.
When crafting the design of your packaging, it’s important to focus on more than just fonts. You also need to pair your font with an attractive color scheme and engaging text, too. One of the most appealing traits of the typographical scrawl font is its compatibility with a wide range of colors and designs. Pair this look with neon colors or muted neutrals to achieve the branding you want for your frozen food products.
Utilize the Cartoon Charm
In addition to typographical scrawl design, you may see more packaging cropping up that features original cartoon character illustrations. This design choice is no longer limited to the cereal aisle and kid’s foods. Many frozen food manufacturers are incorporating friendly cartoon characters into their designs in an effort to inspire nostalgia in prospective customers — and, unsurprisingly, this strategy is working.
You can add original cartoon illustrations to nearly any type of packaging. One of the best food packaging material options for this purpose is post-consumer plastic. This material can be customized to feature any design that you want, including cartoon characters. Studies indicate that nostalgia is an effective marketing tool, so including these designs on your packaging may even help you boost sales and reach a new demographic of customers.
Working with a dedicated packaging producer is a great way to customize your design, create a unique illustration, and make your frozen food products attract customers. Cartoons are also a great design choice because they can easily be tied into other aspects of your branding to create a memorable and appealing design scheme. Use cartoons to define your brand and communicate to customers through compelling imagery.
Your packaging represents your brand and sells your product. Do both effectively by investing in trendy designs in 2023.