Did you know that half of all smartphone users choose to use a company’s website because they’re not interested in downloading an app?
No matter what kind of website you have, it’s essential that you put in the work to improve it if you want to attract more customers. The problem is that many business owners don’t know what they need to do to add website value.
This is why we’ve created a guide to help you understand what actions you can take to improve how your website works. Read on and we’ll tell you what you need to know.
1. Purchase a Premium Domain
Premium domains should be brief, simple to spell, and easy to remember. Also, they should end with common extensions such as .net or .com. Even though they tend to be more pricy than standard domains, they’re likely to attract more visitors to your website.
If you choose a domain that relates to your particular industry, you’ll have an advantage over the competition because you’ll rank higher in search engines.
2. Create Great Content
The most successful brands focus on educating their clients rather than on creating more sales. The most effective way to do this is by creating unique and original content.
You can do this by writing articles for your company’s blog, creating a podcast, or developing a YouTube video series. It’s also a great idea to send out weekly newsletters.
If you’re looking to create the most high-value kind of content, try to make it evergreen. This means that visitors to your website will continue engaging with it year after year.
3. Create a Winning SEO Strategy
One of the most effective ways to increase your website worth is by improving its SEO.
When people make a search on Google, there are ten listings that will appear on the first page of search results. If you want to increase your website traffic, your goal should therefore be to rank within the top ten search results that relate to your product or service.
The best way to do this is by hiring a company that offers SEO services, such as Kelly Webmasters and Marketers. You can find more out about them at https://kellywm.com/naples-seo/.
4. Display Customer Recommendations and Testimonials
When visitors to your website recognize that your company has many customers who recommend your products and services, they’re more likely to engage with your company. This is why you should gather and publish top customer testimonials on your website.
5. Create a Mobile-Friendly Website
If you don’t yet have a mobile-friendly website, you’re missing out on valuable leads. If you’re not sure how mobile-friendly your website is, consider making use of tools such as Google’s mobile-friendly test.
Start Increasing Your Website Value Today
If you’re ready to start increasing your website value, there are several easy things that you can start doing. You should first develop a strategy to increase your organic SEO traffic. It’s also important to make sure that your website is mobile-friendly.
Do you want to find out more about similar topics? Then consider checking out the business section of our website.