Lead generation for a website has a lot of options. The best option for you will depend on your business goals, target market and available budget.
Tailored landing pages are the most effective form of lead generation. If you have a fairly simple product or service or are simply looking to maximise your online presence, then using PPC ads or social media may be enough to meet your needs. Also, responsive web designs help the website rank higher on the SERP, which in turn benefits the business in lead generation.
However, if you’re looking to generate leads on a regular basis and build up a database of contacts who are interested in your business, then tailored landing pages may be the best way to go.
Landing pages are not just for e-commerce – they can also be used to promote general services and products or specific product ranges.
A landing page is a single page dedicated to generating qualified leads. By filling out a form, signing up for a free trial, registering interests in a product or service you offer helps businesses find and attract customers.
Many marketers in Melbourne lay the groundwork for a successful landing page by using a variety of methods and tactics to generate traffic. Traffic generation is not an exact science, and there is no universal conversion rate that applies to all industries. However, you can use some best practices to increase the likelihood of driving visitors who convert into customers.
What actions should you undertake to create high converting landing pages?
Conversion rates vary from industry to industry, but they can help you set a target in the early phases of your landing page design. Apart from knowing fundamental website design and user experience, it would be best to have a thorough grasp of your brand and its value propositions as a starting point.
Landing pages are one of the most important elements in your marketing strategy. They’re the first step in the conversion process and critical in your optimisation journey, and that’s what an established web design agency would opt for.
Depending on the purpose of your website, you’ll require different types of landing pages. The main objective is to get new visitors to complete the desired action.
Landing page conversions and its impact on businesses
Landing page conversions helps you keep track of how many visits are turning into leads and if the goals of your website are being achieved. Remember that not every visitor who arrives at your landing page will respond to CTA and proceed. Many people will bounce, while others will read your material and then depart or return.
For instance, if your business is growing, you may create a landing page to attract additional visitors through an email marketing campaign. The goal will always be to convert your visitors into potential customers, allowing you to measure your landing page conversion rates correctly.
This will help you track multiple things, such as what your consumers are interested in and where you need to improve.
What constitutes a high-converting landing page?
A powerful headline
“Five times as many people read the headline as read the body text,” David Ogilvy, the founder of the worldwide marketing firm Ogilvy, famously stated regarding headlines. His comment is from a period before the internet, yet the message is still relevant today.
Headlines help in grabbing the attention of the readers. Thus, it is best to have product/service features or something that attracts the readers. This may be accomplished by providing a time-sensitive advantage and promising a simple solution. Regardless of your strategy, it would help if you used conversion rate optimisation testing to improve your headline.
A catchy sub headline
Your sub headline should expand on the title and provide further context by offering additional information to persuade a visitor to do the intended action. When writing a sub headline for your landing page, explore the following four ideas:
Increase the length: The sub headline can be two or three times as long as your headline, depending on the landing page’s design.
Include your USP (Unique Selling Proposition): Include your USP in the sub headline if it’s acceptable.
Encourage action: It can be transformed into a compelling call to action (CTA).
Don’t go overboard with information: Keep it short, simple, and to the point.
Choose relevant images
Images can be used to highlight particular elements on a page, and visuals are crucial when it comes to landing page design. They break up long blocks of content and improve the aesthetics of a page. However, you should be cautious about when, how, and what kind of images you use.
Logos and emblems of trust
One of the most challenging issues to overcome when working with a lead is the lack of trust. Your landing page is the first impression that a customer has for the business/brand. In this case, social evidence in the form of testimonials and trust badges can assist in the development of trust.
Let’s suppose that you have a service available on your site, and people need to sign up for it. However, there’s a problem: There are things they don’t understand. They may not know how the service works, or they may wonder if they’ll be charged for something. To resolve such issues, you need to have a Frequently Asked Questions (FAQ) section on your website. This is a great idea — it’s an area where you can answer questions before visitors become customers.
In order to get the highest conversion rates, you have to test various landing pages. You must do this by creating different versions of your landing page. The most effective way to do this is by using the A/B testing method.
Treat it as an experiment where you are going to test two different versions of your landing page. One of them will be the control group, and the other will be the group that you want to test against it.
If you feel you need expert advice or require web design services, it’s best to consult a website design and development company.