The infrastructure is all there. You only need to leverage it to maximize revenues for your ISP operations. One simple way to do it is to opt for hosted multi-tenant IP PBX software. You can start offering IP PBX as a service to your numerous existing clients and tap a new market too in the process. You may have hundreds of small businesses using internet and regular telephony or mobile telephony. Add IP PBX software to your product portfolio and you can get them to switch to VoIP based communications and enjoy all the extra features available with IP PBX.
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The infrastructure is ready
ISPs have the infrastructure and already offer a suite of services. Adding multi-tenant IP PBX software to the mix increases revenue generation and engenders loyalty leading to reduced customer churn. Normally if you think of diversification it calls for investment but not when you have the infrastructure ready on one side and hosted multi-tenant IP PBX software on the other. The hosted white label solution is perfect: you do not pay for development costs or buy software. Simply subscribe. The provider takes care of everything. You manage customers and mop up revenues as do your resellers. Hosted solutions can handle thousands of concurrent calls without straining the existing network which means you can charge low and yet bulk revenues.
Compartmentalization
Multi-tenancy imparts compartmentalization in the sense that each tenant or a user maintains independent records and is a unique entity with separate contact lists and CRM. This means there are no worries about overlap or issues about usage and billing. You can make a reseller your tenant. Your reseller can have hundreds of sub-tenants, each one with an individual account and settings for billing and usage. Likewise, your enterprise client with multi-branch operations can assign each branch to be a subtenant with rights to configure their IP PBX the way they please.
As an ISP you can grant or withhold modular services that go into the IP PBX mix that includes IVR, voice, chat, fax, SMS and video call/conference plus voicemail and broadcasts.
However, while there are demarcation lines you also have the facility of single interface control system to manage your tenants and each tenant can manage their sub-tenants in the same way.
Why would customers switch over to IP PBX?
This is the big question that decides about your opting to provide IP PBX as a service to your customers and their acceptance.
Consider:
- VoIP offers 90% savings on international calls and 40% on local calls
- VoIP lets you do more than simple telephony; you can offer IP PBX features such as find me/follow me, conferencing, messaging, intercom, call transfers, extensions and more plus facilitate remote access through desktop or mobiles.
- Wisdom Plexus study estimates the number of VoIP users to be 3 billion by end of 2021 and Business Wire report estimates size of mobile VoIP market to be $ 183 billion. You will have no worries about number of customers or volume of usage.
- IP PBX is just as ideal for individual users as it is for corporate entities with a distributed work force that needs to collaborate as a team and unify several channels of communication.
- 5G will boost demand for VoIP telephony. The US has 34 million VoIP users, France has 22 million and Japan has 31 million. The Asia Pacific market is growing fast with market size to exceed $ 100 billion by end of 2024.
IP PBX offers convenience and cost advantages not available with standard phone lines or in mobile telephony. Cost is another factor and even more important for business users is that overall productivity and efficiency as well as brand image improves across the board.
Converting customers is as easy as shaking the tree to get the apples to fall in the basket.
With the right hosted multi-tenant IP PBX software, you get reseller partition, prepaid and postpaid features, billing and integrated payment gateway, comprehensive enterprise network monitoring, branding, multi-currency and language options, and facility to manage each tenant package, DID, trunk and CDR. Mobile phones can become extensions. Each user can have multiple devices such as a SIP phone, softphone in the desktop and the mobile phone.
Value addition
While enterprises may be fully aware of the benefits of IP PBX, there is huge potential in exploiting individual users and small businesses. This user segment may not need the entire set of features in which case you could selectively offer modular services at proportionate cost.
There is no lack of developers offering hosted multi-tenant IP PBX software if you look around. Some of the bigger names are expensive but others, equally competent but not so well known, can offer surprisingly affordable rates for IP PBX solutions with well-rounded set of features, backed by excellent service support.