Since covid, many beauty professionals have decided to go freelance and open up their own salons at home. Not only can this provide a better income, it can also increase your work life balance as you only work the hours that you choose. Navigating tax is difficult, but the benefits of running your own business far out way the risks and difficulties that you may face. An important contributing factor to being successful is how well you have marketed and promoted the business. Here are some following ideas that you could use, to build brand awareness and loyalty. How can you promote your beauty business?
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Use social media as much as you can
Many of us now look for beauty treatments on social media, whether this be searching for lash extensions or salons in the search bar, or seeing our friend’s tagging businesses on their stories or posts. Try to build up an aesthetic feed, with a particular focus on Instagram and consider running competitions to increase traffic to your page. This can also be beneficial when someone comes for a treatment, as they can get a picture up of the exact look and style that they would like from your feed.
Only post a high-quality picture
First impressions do count, and using high quality pictures can help to make your business appear more professional. Make sure that you take pictures of any final results – such as if you have done a gorgeous semi permeant colour on a client, make sure before they leave that you have something to post on your feed to show off your skills and ability. Always ask a clients permission before taking photos!
Set up a My Business account on google
Setting up a my business account can allow clients to find your services and opening times – as well as any contact information. This way if they would like to book a service it is easy to do so, and contact you to cancel or move dates.
Do some email marketing
Remember to ask your current clients for their email addresses and create a mailing list. You can then send them exclusive promotions or simply show that you care about them, which creates customer loyalty. This could be anything from 5% off their next booking, to a free treatment on their birthday.
Leave good reviews
A great top tip from Capital Beauty is to “ask clients to leave reviews on your business Facebook page, Google listings or tag you on social media posts they share of your great services”. Make sure you always respond to any reviews thanking your customers for their time and kind words. Make sure that you are making full use of local business listings, not just google listings.
Offer your services in easy-to-use apps
Offering your services on apps such as Treatwell or Booksy is a great way to increase awareness of your brand – as many people will come across your business that may not have previously seen it. It can also be a great way of filling last minute appointment slots, as customers can filter the time and date that they want to have a treatment, and if they are impressed by your services they may turn into loyal customers.