Amazon is an e-commerce site known for its dominant position, and there is no surprise that the brand is learning more about the marketplace strategy nowadays. There are many marketplace sellers on the global site Amazon continues to rise. The competition is becoming more and more strong and helps in boosting ASIN discoverability.
It is essential to strategically advertise and prepare for inventory, and that will be possible through ASIN lookup Amazon So, let’s start with it.
What Do You Mean By ASIN?
ASIN means Amazon Standard Identification Number. It is a unique 10-digit alphanumerical identifier assigned by Amazon to its partner and their products. It is the way how Amazon identified the millions of products that are available in the database.
There are always several products that are sold on Amazon. But you need to know that for the books available on Amazon, the Amazon Standard Identification Number is the same as the International Standard Identification Number of books.
If you are new on Amazon, then you can find the product’s ASIN by scrolling down to the page and find below the details of the product. Plus, if you will check with keen eyes, then you may also notice that Amazon also puts the ASIN in the URL of the product page.
When you become a seller on Amazon, you may receive an ASIN as soon as you create a new Amazon product list. It will be shown on your product page, and you can check the inventory page on Seller Central on Amazon. But if the seller sells products that were not his own creation, then the ASIN assigned will be for that product.
What is Reverse ASIN Lookup?
Reverse ASIN look up is an intelligent tool that helps generate a complete analysis of the product that comes with information about the sales and revenue of the business, along with the keyword ranking, PPC cost, and the list of the products of the competition.
With this, you can check the most searched keyword and the trend that is going on related to the keyword trends. It is a useful tool to conduct an analysis of the competition and get more ideas that help in enhancing the product.
Why ASIN is Important For Sellers on Amazon?
There are several reasons why this ASIN lookup Amazon is crucial for sellers. It is a way through which you can identify the products on Amazon and make everything so easy for everyone. The Amazon Standard Identification Number is only used for the sellers on Amazon and not anywhere else.
But for Amazon sellers, ASIN is so helpful for tracking the product and makes it easy for Amazon to differentiate among them.
Ways to Boost Your ASIN Discoverability on Amazon
1. Brand Awareness Is the Key
Every businessman wants to launch their product successfully on Amazon, and that mostly depends on brand awareness. Though, the advertising on this platform mostly depends on when boosting ASIN discoverability. The brand should emphasize an off-platform marketing channel that helps build sales momentum.
There can be several ways to strengthen brand awareness, usually because of social networks such as Instagram and Facebook. It showcases the product on social media to reinforce customer loyalty.
2. Add Product Variation
Product variation will help you permit the brand to showcase different sizes, flavors, or colorways of the same product to the customers. You need to boost the ASIN discoverability of the new product and also add the variation of the products to the Amazon listing wherever it is possible.
When there is more variation, that will help their customers give a better experience and increase the conversion rate. In addition, the product variation will also help increase the search ranking, and this is essential to keep those variations in mind according to the categories. It is essential to create a valid variation so you can avoid confusion and improve customer experience.
3. Boost the ASIN Discoverability With the Reviews Of Customers
Customer reviews and ratings are quite essential regarding the Amazon algorithm. It helps you determine the higher spot on the search engine ranking page. When you start with ASINs, you may have to start with a lower conversion rate because of fewer reviews on the product you have a list.
With the new patterns, it has been found that plenty of shoppers start their search on Amazon and that is why Amazon recommends a five-star product with a five-star rating for every product they sell on their website. With Amazon ASIN search becomes easy and speeds up the process of collation of reviews; it becomes easy and even gets more reviews on the product from trusted reviewers.
That only the sellers who are selling make Amazon’s Early Reviewer program, which also helps in acquiring the product’s reviews with or no reviews that encourage the customer and share their authentic opinion on those purchases.
4. Prepare Your Inventory for the Launch
Once the product is on board Amazon, then the brand requires looking for the perfect time for the product launch. You must prepare the inventory for launch to upload the product listing in advance and ensure that the product is available for sale.
There are some brands that coincide with the launch of the new product with their direct-to-customer site that will allow for the multi-channel approach. For others, the product launch can be time-sensitive, which helps achieve more advantage over the competitors.
An authorized Amazon Seller for several brands has different categories that work with ASIN daily and understands why a strong product launch is essential in the marketplace. With the ASIN tool free it is possible for you to manage the product listing and create value for your brand.
For many people, ASIN can be a mystery, but you need to understand how these ASINs words and get ready to build powerful Amazon PPC campaigns with the new keywords. It is important if you want to launch your brand on Amazon.