As Google makes updates and changes to its ranking algorithm every year, the SEO world is becoming more exciting. What worked last year may not be effective now, and likewise what is working now may not be as helpful a year from now. With so many changes, it can be easy to miss something that can make a difference to your SEO strategy. If your website is not driving as much traffic as you would like, this might mean you need to implement some new techniques. Today we will cover four key SEO ideas that will blow up your traffic and boost your online presence.
Perform Effective Keyword Research
Keywords are used as signposts to Google, as they provide guidance and hints in terms of the nature of your content. To make the most of keywords, it is essential to understand the user’s search intent. This will allow you to deliver content that is tailored to what your audience is looking for.
Coming up with a list of keywords will require you to brainstorm and analyze your niche in order to think of shorter phrases called seed keywords. Then, you will be able to identify longer terms or long-tail keywords that most people use to look for your products or services.
Hire An SEO Agency
To ensure great results, you may want to enlist the help of internet marketing experts by choosing a reputable SEO agency to help you with your strategy. For example, if you are looking for an SEO agency in Orlando, Florida, check out Orange Rock Media, who can help you place your company at the top of search engines. Their team can assist you in establishing goals based on your business needs and tracking both short-term and long-term results. If you want your business to stand out from the crowd, you can take advantage of their focused PPC ad campaigns, high-quality web-design, online press release optimization, and more.
Create Compelling Headlines
Headlines are a critical component of your SEO strategy, as they can essentially attract new readers to your content and potentially convert them into customers. Sometimes even the smallest tweaks to your headlines can make a difference to your CTR. For instance, it might be a good idea to add more details to your headline by incorporating specific numbers. You can also utilize emotional words to elicit a reaction from your readers. Just remember to make them useful for the reader and ensure they read naturally. Alongside this, it is important to address your readers directly by using the words ‘you’ and ‘your’.
Integrate Video Marketing
If used correctly, video marketing can help your business outrank competitors. Understanding and applying some fundamental strategies can increase conversion and brand exposure. After you have done your video footage, it is crucial to make the best editing decisions. Remember that the duration of the video matters depending on your audience, but it is recommended to stay between 30 and 90 seconds. Make sure you add your meta title and meta description as this information will be used by search engines to determine video results. Then, you should focus on increasing video views by sharing your content on social media and creating eye-catching thumbnails.