Brands that cut back their marketing activities pay for it dearly. A 2018 study showed that sales drop by 16% after brands stop advertising for one year.
Small businesses experienced a sharp decline in sales while large brands saw a gradual decrease in sales.
With today’s inflation pressures and recession fears, you simply can’t afford to stop advertising. It could spell the end of your business sooner rather than later.
The only way around that is to make every ad dollar count. A digital marketing campaign is a plan that you can follow to help you reach your business goals.
The good news is that you’re in the right place to learn all about creating a successful digital marketing campaign. Read on to learn seven digital marketing tips to build the perfect campaign for your business.
Table of Contents
1. Set Marketing and Business Goals
What do you want your digital marketing campaign to do for your business? This is the foundation of your entire campaign.
There are different types of goals you can set. You may want to focus on brand awareness, sales, or conversions.
Write down your goals and expectations for the campaign. Make them measurable, so you know if you have a successful digital marketing campaign or not.
2. Know Your Audience
Who are you marketing to? It may not make much sense at first, but the more specific you can get, the better.
Effective digital marketing reaches your target market with a message that they can relate to. The more you know about your audience, the easier it is to create those messages.
For example, if you want to reach women who want to lose ten pounds, you can get more specific. You can say you want to target moms over 35 who want to lose ten pounds.
Your messaging can be all about the challenges that moms over 35 have, such as finding the time to get fit.
3. Build a Budget
Building a budget is more than figuring out what you can spend on paid ads. It takes time to create content.
You might need to invest in scheduling tools or hire a graphic designer to create eye-catching content. You may need to get video gear and editing software.
Lay out all of the costs for your digital marketing campaign, and don’t forget to include labor hours.
4. Choose Your Tactics
The tactics of a digital marketing campaign are the things that you’ll do to achieve your goal. Examples of tactics are search engine optimization, PPC ads, Facebook marketing, Instagram marketing, and YouTube videos.
There are dozens of ways to reach people. Your job is to know which channels your target audience uses to find your business.
Pick one or two tactics to start with. That prevents you from getting burned out and overwhelmed.
5. Research and Plan Content
The next phase of your digital marketing campaign involves research and planning. Your goal is to create the most helpful content for your audience.
That’s how they’ll trust your brand and buy from you.
Take a look at your digital marketing competition. Learn which types of content get the most engagement from their audiences.
You can also see what questions your audience asks by doing keyword research. You can
Do you need to research PPC ads? Absolutely. You need to research keywords, test headlines, and see which landing pages will work the best.
Some tools will help with all of these things. If you need to research keywords, try this out. You can use Google Ads to test headlines.
There are tools like Instapage that can help you test your landing pages. It’s possible to do that within Google Ads as well.
6. Be Patient and Consistent
“I posted the best thing ever and no one liked it!”
One post isn’t likely to transform your business. Approaching digital marketing like playing the lottery isn’t going to work
You need to do two things. The first is to be willing to focus on digital marketing in the long term. It’s not something you do once or twice and move on to the next thing.
The second thing is to be consistent. Algorithms for search and social media platforms favor accounts that post consistently.
You need to make sure that you have the time to be consistent in posting content. Doing it when you have the time won’t bring the results.
7. Choose the Right Metrics to Measure Results
One of the traps that marketers and small business owners fall into is that they look at the wrong metrics. They get so caught up in the number of likes, followers, and website visitors that they don’t pay attention to the important metrics.
You can get 5,000 visitors to your site every month. Are those visitors helpful to your business if they stay on your site for two seconds and don’t return?
Probably not.
It’s the same with social media posts. You don’t need 10,000 followers on your accounts. You need a few hundred followers who love your brand.
Those are the people who will support your business and buy from you over and over again.
When you look at your measurements, you need to choose the ones that are closely aligned with your goals. For example, if your goal is to increase website conversions, you’ll look at your traffic numbers and conversion rates.
You can then look at which traffic sources deliver the best results. You’ll be able to adjust your ad spend and resources to the sources that deliver conversions.
Create a Powerful Digital Marketing Campaign With These Tips
Will one social media post transform your business? Probably not. Will a well-planned digital marketing campaign? It’s not guaranteed, but you stand a much better chance of reaching your business goals.
A digital marketing campaign helps your business develop a plan that’s aligned with your audience and your business goals.
It helps you remain focused on the most important things in digital marketing, rather than getting distracted. Hopefully, these digital marketing tips will help you create a great campaign.
For more helpful business tips, click on the Business tab at the top.