What is the best way for a small business owner on a tight budget to get started with video marketing? The solution is rather straightforward: begin with the films that will have the most influence on your company.
Let’s examine the strategy of your first three videos that your company should make right now, using that foundation as a guide.
If you’re a modest startup, you may not be able to advertise the large brand names that make people think, “Wow, that’s cool.” “Wow, company X makes use of them? They must be excellent!” However, the advent of internet video in recent years has resulted in developing trust for businesses of all sizes much easier. And, of course, there will always be a need for video. According to HubSpot’s study, 54 percent of customers want to see marketers produce more videos in the future. Now is the moment to start investing in the video if you haven’t already.
Table of Contents
Video 1: Video explaining the product
Start with a product explainer video if you don’t produce any other videos this year. Consider the last time you browsed a firm’s website and wondered, “Is this company even legitimate?” “What do they do?” you might wonder. This is the last impact you want to create on a site visitor or interested party, which is why the first video you should develop is a product explainer video. You can easily make videos online which can help your users for a better understanding of your product.
Short and to-the-point explanatory films work best. They should be able to describe what your company does and how it addresses an issue in a short amount of time. This will make it easier for new consumers and prospects to acquire a sense of your goods and why it’s a good match.
Keep in mind that the substance of your film is considerably more essential than how slick or polished it seems. To develop a successful product explainer video, you don’t need to spend a lot of money. Before you engage in a major production, try producing a video that’s a bit more DIY and see how it plays for your company. You may always improve your video creation later or compare it to other versions to discover which one your audience prefers.
Let’s go into a few more categories of films your small enterprise can start investing in now that you’ve hopefully experienced the usefulness of product explainer videos. There are several options open to you, depending on your present resources and how much effort you want to devote to the final project.
Video with animation Animated videos, perhaps one of the most popular forms of explainer films a company can create, are simple to outsource owing to internet video editors.
Video with live-action Consider the following recommendations for making your video as successful as possible if you plan on recording it yourself (whether or not you have an in-house video producer):
Video 2: Customer Testimonials
Who can blame some firms for shying away from gathering testimonials? The process may be frightening and intimidating, and the return on investment is impossible to anticipate at first. But the beautiful thing about testimonial videos is that you just need one or two good ones in your library to see a change.
Begin by interviewing some of your loyal and repeating customers who have experienced measurable outcomes as a consequence of using your product, and then post the videos in a prominent place on your website. Building trust may be a difficult aspect of small business marketing. You may, however, go above and beyond that purpose with an outstanding testimonial video.
Consider who your ideal consumer is when brainstorming who you may reach out to for these interviews. Ensure that the consumers included in your testimonials are relevant to your target market. Your prospects should be able to recognize themselves and their company in the testimonial films you produce.
Finally, video testimonials give visitors more trust in your company and the services you offer. After all, why wouldn’t they? Your real consumers are the most authentic topics.
Here are a few of our favorite pointers for writing a powerful testimonial that both generates trust and looks great:
- Give your consumer an idea of the subjects you’ll discuss before the interview, but don’t reveal all of your questions just yet! You want their comments to come out as unscripted and spontaneous as possible.
- If at all feasible, film the video in the customer’s place of business, as this adds to the authenticity element.
- Maintain a conversational tone so that your subject feels at ease. This may frequently result in more emotional, genuine replies.
Video 3: Company Story Video
Company narrative videos are the way to go if your small business has a particularly intriguing backstory. What inspired you to start your company? What made you want to establish the firm in the first place? You can make your potential consumers feel at ease by displaying the welcoming faces of your coworkers. People are buying more items and services based on emotion than reasoning, which is why appealing to a visitor’s emotions is so vital.
A corporate narrative video, unlike any other media, allows you to show off what makes your firm so remarkable and unique on a personal level. People are more likely to develop a strong connection to a brand when they can link recognized faces and names with it – and, as a result, have a favorable experience with it. Brand recognition and affinity may both be boosted through great corporate narrative videos.
The culture of your firm and how your employees feel about working there now are just as essential as the tale of how you got started. Here are a few examples of how to emphasize this:
Create a basic video with existing employees using crowdsourcing. By contributing video snippets that may be combined into one video, you can inspire your peers to tell their tales.
Some of your staff should be interviewed. Consider staff testimonials instead of consumer testimonials. Ask them some questions regarding their daily work at your organization and keep track of their answers.
Conclusion
Marketers understand that the best approach to making educated judgments is to try various channels and techniques before going all-in on one. When you work for a small firm, when resources are limited, you want to be sure you’re making the most of your time. As a video software firm founded by marketers, we suggest beginning with these three sorts of films.
You’ll be well on your way to developing a more credible and buzzworthy business if you can easily establish trust, establish credibility, and demonstrate the individuals who work for you.