You only get one chance to make a solid first impression. It’s the same across all business types. If you mess it up it’s hard to claw that good vibe back. If you’re in the gaming business and you’re going to a large scale event where there’s going to be cameras rolling and photographers snapping pictures you want to make sure you put your best foot forward. There are countless things you can do to prepare…here are some of the most important ones.
Make Sure You’ve Got A Photographer To Immortalize Your Greatness
Sure, the event will be full of photographers anyway but they’ll be taking pictures at random moments and might miss the big reveals. If you bring your own kind of event photography you can be sure to catch the moments that matter to you. It might be a photo of your team revealing game artwork, the game itself, or a crowd’s reaction at a certain point. These are the times you want to remember and capture. The time when your game is first being shown to people. Great pictures here make for excellent social media posts and blog posts, as well as giving you that sheen of professionalism throughout the event.
Buy Quality Banner Materials
The likelihood is that you’ll get a booth or a zone. Outside of your main showcase, you can set up here to advertise your creation and pull in people passing by. You can showcase your creation in still photographs or use screens to show people how the game plays out. If you’ve got the budget you can even provide demos for people to play. You need to use attention grabbing banners and photos. If you don’t, people might just walk straight past. Especially when you consider that everyone else in the event will be. You’re not just trying to pull people into your booth, but you’re competing with other businesses who are doing the same thing.
Make sure you know the average measurements of the booth you’re going to get, otherwise you’ll end up ordering a banner which doesn’t quite fit the space you’ll be occupying. This looks amateurish and at the same time will ruin the photos which will inevitably be taken of your booth. Measure up and get the right sizes. If you can, try to see the area you’ll be renting before you commission the banners being made.
Make Sure Your Spec Is Optimized
There’s nothing worse than showcasing something you’ve created in Unity or CryEngine, only for it to stutter, slow down or tear. You need to make sure you’ve optimized your showcase rig so that it runs pretty seamlessly. Remember…you get just one first impression. So whether you’re looking for the best gpu for ryzen 5 3600 or wondering what cables to use to connect your rig to the big screen…put the research in. Don’t rely on the venue. They might supply certain items but other developers might be using them and it’s better not having to leave anything up to chance. You also need decent TV’s…especially if you’re showcasing a graphically powerful game. Ensure you’ve got a high dynamic range TV with 4k capability, and a 120hz refresh rate.