Technically, all businesses revolve around sales. You need to attract the customer to your website with outreach or ads, and then close the deal so that they purchase your goods or services. There are different ways you can set up your business to sell. In person is always popular, over the phone, email outreach, or you can get them to come to you by shouting about what you do in the form of ads and reviews. Some like to do a mixture or all of the above. Here are some tips to set up your business to sell.
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Large Ticket Items? Showcase and Close In Person
Selling large ticket items online is a lot harder than closing in person. For large machinery, expensive services and huge bulk orders it’s always easier being able to talk to the person who’s thinking of buying your services. When you’re talking to them, you’ll need to present them with past success stories. Talking through past successes is a great way to sell. You need to show them too. Try to create and formulate a portfolio. It’s common to use photo books so that you can present things professionally. You can even get photo books bulk ordered so you have enough to go around. They should showcase the work you’ve done in the past and how you’ve helped other businesses succeed.
Don’t Send Generic Emails
Emails are part of sales. If you’ve closed in on a potential sales opportunity, don’t send a generic email. Be precise and tailor it. This can be pretty hard if you’re sending large amounts of emails. However, and this is especially the case if you’ve got high ticket items…you’re better off sending less emails and having a higher percentage of sales than sending loads and not getting many at all. Send less emails, and be precise in what you’re offering. Find out the decision maker’s name and address them directly. Show how you can make things better for them and their business. A generic email will likely get ignored. Worse, it might just end up in their junk mail folder.
Product Description Is Paramount
Writing a product description is hard. You only have to look at the large number of Amazon sales management companies out there to see that it’s a hard and specialized sort of writing. The copy has to be tight and relevant, while still full of keywords. Amazon is a good example because each product has a specific amount of words and characters to play with. Try to get used to writing tight copy. It’s a skill but once you’ve mastered it it gets easier. On the other hand, you can always consider hiring someone to help you with it, just make sure they know what they’re doing.
Be Consistent In Approach
The temptation is always there to reduce your price by a certain percentage to close the deal and in a lot of cases this can be the right thing to do. However, you need to keep a consistent approach. If you’re not consistent, word might get out and your clients won’t be happy. No one likes paying more for a service than someone else, when you’re getting the same service. A way around this is by using stringent contracts and non disclosure agreements (NDA’s) to ensure the price isn’t spoken about outside of your agreement. Even so, it pays to be consistent long term because it gives you something solid to follow.