Did you know that the average person spends nearly 2.5 hours using social media daily? Thus, it’s not surprising that most companies use these sharing platforms to attract new customers and engage with their target audience.
Are you interested in creating a solid social media marketing strategy? If so, you need to know how keywords and hashtags can help you rank higher in a social media account search. This post will explain this and more, so keep reading!
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Understanding Keywords
Similar to SEO for your website, you can use keywords to boost your social media pages in search results. Doing so can help your target audiences find your pages with ease.
You can use as many keywords in your social media posts as you see fit, but it’s best to integrate them into your content naturally.
How Hashtags Differ from Keywords
Hashtags are similar to keywords because they allow social media users to search for specific content. However, there are significant differences. Let’s take a look at a few.
- Hashtag Symbol
Hashtags always use the # symbol. SEO Keywords never use this symbol unless you directly refer to a hashtag. One example is movements, such as #Blacklivesmatter or #metoo.
- Users Look for Hashtags
Bots use SEO keywords to determine your Google ranking in search engine results. As a result, internet users can find relevant content.
Hashtags are different because social media users locate your content by clicking on one or using the search feature.
- Hashtags Are Limited and About Intent
Keywords have a broader scope than hashtags, which are about the user’s intent. Before choosing keywords, you must determine why users want to see related content and make sure yours is relevant.
Moreover, hashtags can only be one word or several without any spaces. Yet, keywords can be groups of words or phrases with spaces.
How to Use Keywords and Hashtags on Social Media
For best results, you should use hashtags and keywords when posting content on social media.
The number of hashtags you use will depend on the platform, but here is a general reference:
- Instagram and Tiktok: up to 30
- Twitter and Facebook: one or two
- LinkedIn: two or three
You can create hashtags that relate to your brand, which you include in every post you publish. Another great idea is to focus on hashtags specific to your audience or location. And finally, you can put some that relate to the post.
For more ideas, you can do some hashtag research that helps you understand which ones will help your target audience find you. For example, if you publish video content, get ideas from the most searched things on YouTube.
As for keywords, try to incorporate them into any content you publish. Use various phrases and words to reach your audience, always having one primary keyword you put into the post a few times. And if you need more help, contact an SEO consultant.
Rank Hire in Your Audience’s Social Media Account Search
Mastering keywords and hashtags can help your social media accounts get many more followers. When your pair your new knowledge with great content, you are bound to rank higher in every social media account search!
Get started today by researching hashtags and keywords, or work with professionals who can help. And, before you go, check out more marketing content on our blog that can help you succeed!